Ideology and Advertising

Wolinsky believed that we are all responsible for creating what he calls “Our own personal trances,” and the construction of our own “hypnotic and phenomenological realities.” The culture depends for its sustenance on having a populace that is, in effect, asleep.We are continually manipulated, coerced and cajoled into buying into having the illusion of control yet “choosing” the people and laws selected by the cultural elites.

Advertising aims to create desire. This is in keeping with the mandate of advanced capitalism, even though each desire fulfilled leads only to further desires that will also go unfulfilled. This is the process of addiction nonpareil. The most important desire of any human being is to feel whole, loved and complete.

Conditioning children to insatiable consumption, impulsive choice and infinite variety from their earliest days is imperative. Created needs permit the culture to continue. The average American citizen must be convinced to put a high standard of living in the place of an inner life because a high technology society can survive only if the drive toward a higher standard of living is internalized.

Advertising uses selective messages to manipulate us into wanting the product—as in television advertising to sell products or, political activity to sell candidates and programs. The more reactive one is emotionally, the more likely one will be automatically triggered, entrapped by advertising, disinformation, and media “spin.” This then, may produce even-greater fear and uncertainty. Lulled by buzzwords like “patriotism,” and “national security,” citizenswho do not examine the context or content of the material, may respond in scripted ways the advertisers want.

Economic inequality is very rarely questioned as being unnecessary orunfair.Individuals are considered to beresponsible for their own economic positions, despite the fact that socioeconomic factors play heavily into individual positions.In order to survive economically, many people dissociate from their own deepest needs. This sort of soul sacrifice has become an almost normative characteristic of modern life, as we are impactedmore and more by advanced technology, rampant consumerism, and constant mobility.

Dr. Stefan J. Malecek
Author – Veteran – Psychologist

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